Posts Tagged ‘online marketing’

What Goes Into A Good Web Design?

Monday, September 6th, 2010

There is no doubt about the fact that good web designing plays an important role in attracting visitors o your site so here are some tips on how you can create a good first impression about the your site. These tips are applicable to both people who are revamping their site to improve the surfing experience that the site offers and for people who are designing a new site.

The loading time: This is a very important factor in establishing the popularity if a site; there is nothing more frustrating for the visitors than a site that takes several minutes to load just because it has so many graphics so this should be your number one concern After all, you cannot afford to forget that the internet is all about speed ,information and products at your finger tips so you simply cannot afford to have a slow loading site. Ask yourself how you reacted when you wee looking for something on Google and the first link that you click on did not load for a few minutes; the likely answer will be that you moved on to the second link and that is what your visitors will do as well.

Web gimmicks: Your visitors are on your site because they need information or intend t buy the products or services that you are offering by including meaningless and annoying web gimmicks you will just be driving them away; this particularly holds true about the landing page or the home age of your site; do not include anything irritating such as blaringly loud music, a overly slow loading flash animation etc, no pop up advertisements etc. In simple words, leave the gimmicks out to make the customers stay on.

A meaningless splash page: Nobody has the time or the inclination to watch a page that has a lot of impressive animation that foes not offer an iota of relevant information; once again it would be worth while to remember why your visitors are on your site. Also, your visitors will not appreciate being made to wait while the graphics load on the first page. It would be akin to going to a store to but a product and waiting in line to meet the hotshot sales men; most people would scamper in the opposite direction and that is exactly what your visitors will be inclined to do as well, so tread carefully here. Ensure that your homepage and landing page offer all the information hat your visitor might want to know about the company and a brief idea about the products and services that you offer.

The message should be very clear: The message that you are trying to convey to your visitors should be very clear; do not beat around the bush nor should you use high pressure sales tactics because this is a sure fire way to drive your customers away. This particularly holds true in case of blog pages; instead of using archaic difficulty to understand ideas and language, make it easy for your users o understand what you are trying to tell them.. Do not make them guess because this an be risky instead tell them quickly what they want to know so that they are happy; and when we are talking about a sales page a happy customer is also the customer who buys the product or services.

A coordinated design: This is pretty obvious, the design should work together as a whole, if you have every page with a unique navigation system or if the design varies for ever age, your customers are not going to like it. Your endeavor should be to make your customers feel comfortable not only wit the site design but also with the fact that you are a reputable organization and as such have taken the trouble to design a good site that offers al the information that the customer might need in the easiest possible away. The logo of your site should be consistent across all pages, and so should be the color scheme and the navigation system; all of these together create a coordinated design.

Seomul Evans is a SEO consultant specializing in medical practice marketing.

Revealed! The Checklist For Your Website

Thursday, September 2nd, 2010

You are still reminiscing about the amazing New Year’s party at your friends and the amount of fun that you had; so as the year slowly get underway, its time to go through a quick legal checkup for your site. There was a time when you could do just about anything with an online business but today the cyber world is highly regulated and there can b a substantial amount of liability if you don’t play your pawns right. Besides, there is simply too much competition in the market today and add o this the fact that customers are getting more net savvy by the day and its not hard to understand why it would be impossible for a website tat is not legally complaint to stay alive. So let’s discuss a legal checklist that will help you ensure that your website is clean:

Adding Content through a blog: If you have recently added or intend to add a blog or any such service that lets your visitors express their views on your site and read those of others; you will need to include a DMCA notice in the Terms of Use, you will also need to file for a DMCA registration which can be done at the US copyright office. This will safeguard your business from any liabilities resulting from copyright infringement when infringing material is posted by a visitor.

Go through your Copyright Notice: It is also essential to take a close look at the copyright notice of your site; it should include the words “copyright” or the symbol, the year of publication of the content, the name of copyright owner. You should also add the term “All Right reserved worldwide” If you update your site frequently, ensure that the date reflects that fact that the site is updated every year.

Check your data security measures: It is imperative to check your data security measures frequently, if your website requires visitors to supply personal information, you will need to ensure that you incorporate appropriate security measures; however, there are new innovations in computer security every day which means that what was deemed appropriate a few years ago may be totally unacceptable today. So if you have not updated the security procedures of your site in a while; this is wonderful time to do so.

Personal information Usage: You will also need to let your visitors know how the personal information that they offer is used. So review your Privacy Policy and ensure that you mention the way in which you intend to share their personal information. If you have made amends or revised the Privacy Policy, ensure that the website has the up to date version of the policy.

Talk about your future plans: Have you considered what you intend to do when your business is a big hit, for instance, you may want to sell a website and cash in on the profit once its very popular; what happens to the personal data that you have collected in such a case? Your clients have the right to know how you intend to use their personal information, so include a clause in your Privacy Policy that stats that the data will be shared with a company that acquires the website in future. If you have not done this already, you will not be able to hare or transfer the information that you have already collected with the new owners of the website. The Federal Trade Commission ( FTC) has stipulated in the matter expressly stating that any information acquired before such a notice is posted in the privacy Polices cannot by shared by the old owner of a business with the new owner in the vent of sale. This personal information includes your customer list and opt-in list.

Mention if a service provider will have access to personal information: the FTC has also ruled in several settlements that the website owner will be liable from the misuse of personal information that was passed on to the service providers in the normal course of business; this means that if you use a web hosting provider, SEO services, site maintenance services etc and if these establishments have access to the personal information furnished by your clients and if they happen to misuse this in any way, you will be held liable.

Seomul Evans is a Marketing Services consultant specializing in Marketing For Doctors.

Revealed! The Secrets Of Increasing Site Conversion

Thursday, September 2nd, 2010

So what does site conversion have to do with anything, why should anybody think about this esoteric topic? The answer is very simple because this is the metric that tells you how much money you are going to rake in; site conversion is a technical term to define the number of people who go from being visitors of site to purchasing a product from it or going through some other predefined procedure for the establishments which will ultimately result in some form of profit for the website owners. And, who does not want to make more money, so this is truly a very important metric and if you are webmaster, you need to start paying attention to it today.

Increasing your site conversion rate is probably one of the most straight forward ways to increase the profit that you make from your online venture. It would be impossible to stress the importance of site conversion rate further. Any increase in the site conversion rate will directly impact the total amount of revenue that you make from your online business.

Remember that when you are told that traffic is important to your online business and hence you should invest in schemes that will help you generate more traffic; the final aim of getting traffic s to convert the visitors into buying customers. So before, you start spending a small fortune to build the traffic that visit your site, you need to understand whether traffic from the various sources will have any bearing on your site conversion rate. The principle is quite simple, if you keep the course ahead of you when planning your move, you will be able to generate an efficient and lucrative response and a measurable conversion rate which will help you to pinpoint the source of buying traffic so that you can extrapolate the increase in conversion rate with set increase in traffic.

Here are some tips that will help along the way: It is essential to find a way to measure the current performance of your website in terms of its conversion ate before you incorporate any means to improve it. Once again, you need to understand that before you fix something, you need to know what is broken. Google Analytics is one such tool which will give you all the metrics that you need to understand the pure and simple figures of how your online business is doing. This is a free tool but it is very effective.

A good landing page: Your landing page or the home age of your website will often be the first impression creator, most visitors will take one look at the home page or the landing page and decide if they want to continue exploring the site or get out of there so make this page interesting; use relevant keywords wherever possible without turning your content into keyword filled gibberish. It is recommended that you separate any pay per click keywords into tight groups and then create a landing page for each of the keyword subgroups A tip to remember is that in order to increase conversion rate, you will have to integrate keyword usage with all other advertising approaches and the look of the landing page to create a thematically related website.

Get experimental with your headlines: This is one of the easiest and probably the quickest way of showing improvements in the content of your site. If you feel tat your writing skills are not up to par; get in touch with professional who can help you out; content is the king online and there are no two ways about it. The importance of copywriting when it comes to the conversion rate is significant and hence this is not the place where you should try to pinch pennies.

Analyze the pricing on your site: This again is hard core mathematics if you want the conversion rate to make a significant impact on your earnings from the website; you need to take a close look at the sources you are offering and how it impacts the number of people who buy from you. If you raise the price per product by 59% and this brings down your conversion rate by 10%; you will compensate for the business lost with the increase in price per product unit. On the other hand, if you reduce your price by 15% and this doubles or triples your conversion rate; once again, this is a savvy business decisions. So, test your prices in all direction and with all combinations.

Seomul Evans is a SEO Services consultant specializing in Medical Marketing .