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There is a debate raging between Google over their Street View, a feature of Google Maps and Privacy Lobbyist who believe that Google is over stepping its bounds and jeopardizing them by giving anybody with a net connection details about their neighborhood, the street they live on and some time even their backyards. The feature lets net goers view the images of a streets; since it was launched in May 2007, it has been in the eye of controversy with questions being raised about what would b deemed as an invasion of privacy and several lawsuits have cropped up against the company in the matter some of the notable ones were:

Boring vs. Google:

The lawsuit was filed against the company by Aaron and Christine Boring from Pittsburgh. their family lives down a private street, but the Google Street View team took pictures not only of the private street but also reached their home; these images were subsequently posted on Google Maps including pictures of the couple’s home, pool and out building which in as alleged by the Borings compromised their security.

Since the lawsuit was filed by the Borings, Google has taken down the images from their website.

Google’s street view team repeated the feat on the neighboring street from the borings. Another family the McKee’s were also forced to raise concerns about the company’s Street View feature because the team drove up the Goldenbrook lane and continued taking pictures even when they reached the garages of the family’s home. Even though the McKee family did not file a lawsuit against the company, Google did take down the pictures of their home.

Skirmish in California:

Very few states were sparred from the efforts of the Street View team, in another incident from the State of California; the team drove up at least 100 private roads in the Sonoma County as reported by PressDemocrat.com. The team was also photographed driving on past a ; no trespassing sign on at least two occasions when they drove up on the 1200 foot road leading to the house of Betty Webb in Humbolldt County. In another similar incident, the drivers of the team not only ignored the ‘ no trespassing signs’, but the kept on driving and taking pictures even when they reached someone’s yard on a dirt road; pictures of the incident were again furnished by PressDemocrat.com.

The US Military against Street View:

In a separate incident, the US military complained that the street view team had compromised the security of several of their bases by taking pictures of these facilities from the streets. The Military was seeking the removal of all such photographs because they posed a potential threat to the facilities. A senior ranking officer, General Gene Renuart stated that the pictures show how the shutters go up and down, where the guards are in the facility and how to get in and out of the structures. Google, of course, honored the request made by Pentagon and the pictures were withdrawn. However, even after this was done, the US Military did find several images of their facilities all over Street View.

The pains of going global for Street View:

There was also an issue about people being accidentally photographed and their images being thrown over the site; some countries have very strict laws concerning such situations and keeping with them, Google had to modify its privacy law. The company has incorporated a facial recognition technology that can find faces and blur them so that the people in the pictures cannot be recognized. This technology is also applied to other private information like car license plates.

Seomul Evans is a Marketing Services consultant specializing in Medical Marketing Services.

There is some amount of ambiguity on what generates income in an online venture; if you have a site that simply offers information about your brick and mortar business with no provisions for customers to buy your products or services online ; just driving traffic to your site will be adequate but if you are selling something or even if you have a website dedicated to internet marketing, increasing the traffic to your site will just be the first step to generating a profit because the next and most important step will be to convert the visitors; in other words, make them buy from you or a company that you are marketing. So it would not make sense to pump in a sizeable amount of money just to drive traffic to your site; you need a well rounded approach. So let’s discuss the various aspects of conversion:

What is website conversion?

We explored the concept with a one liner above but let’s did deeper this time. The people who visit a site have to follow a set procedure where they have to go through the desired point of action of the business and submit information; download files, purchase products or services etc. this would be the definition of website conversion. If the site offer ecommerce products and/or solutions; many people will add items to their shopping carts but not all of them will buy these products; in reality, only a small percentage of them will. The number of people who complete the transaction will be the conversion rate of the website. If you want to improve the conversion rate of your website, you will need to start by analyzing why customers do not buy the products that they add to their carts or why they drop out at certain points in the process.

What is a point of action or POA?

A POA can be defined as a set of actions that the webmaster would like the visitor to take; depending on the type of website; you can have a branch of POA’s where they are segregated into primary, secondary and sometimes even tertiary POAs. The primary POA is one which will generate the most amount of profit for the business; for instance, when a customer completes the purchase ; this would be primary POA while asking him to sign up for the websites newsletter will be the secondary POA. One of the primary problems that new website owners face is creating a website without a well defined POA; such websites are little more than brochures and they will not guide the visitors towards becoming purchasers.

What is the take rate?

The percentage of visitors who are interested in the POA is the ratio of desired actions divided by the number of visitors. For instance, if a B2B website is offering a downloadable demo as the POA; the number of people who click on the download link would form the take rate; whether they actually do download the page or not is secondary. The take rate is merely a figure that demonstrates the number of people who were interested in the POA. For instance, on an ecommerce website; the take rate would comprise of people who add items to their shopping art; whether or not they go through with the purchase will have no impact on the take rate. One of the simplest ways to improve the take ate of your website is to offer the opportunity to go through the POA on every page; you want to make it easy for your customers to purchase products from you whenever they decide to do so.

The website conversion rate: The conversion rate of a website is a figure that is calculated by dividing the total number of people who visit the website by the actual number of people who through the POA. For instance if 3 people purchase products from a website as opposed to the 100 visitors who fill out the contact form; this would put the website conversion rte at 3%. A simple principle is that improving the take rate of your site will also help to increase the conversion rate.

Seomul Evans is a SEO Services consultant specializing in Health Care Marketing .

Most website owners and online businessmen strive to improve the visibility of their site; the amount of traffic that a site receives is directly proportional to its online visibility. Anybody who has tried to research the topic ‘how to increase online visibility’ knows that there is certainly no dearth of options; however most website owners discover that they do not have enough time to research and implement all of these options. So what should an online entrepreneur do to easily and quickly increase the visibility of his online establishments?

SEO gurus come out with new tricks and tips each day to improve the online visibility of a site; unfortunately, some of these tricks only work once like one hit recording artist. However; there are some time tested strategies that work time after time; some of these have been around for as long as websites have graces the internet while others are fairly new yet equally potent; so here are some effective strategies to increase the online visibility of your site.

Social networking: You guessed it right; this is the new kid on the block with the rage about social networking sites gaining momentum in recent years; not only are these sites a wonderful way to keep in touch wit your friends but they also have immense potential to increase your online visibility at a negligible cost. If you have not yet opened an account with one of the social networking legends like Facebook or Twitter, you are missing out on one of the biggest opportunities to let people know about your business and the products and/or services that you offer.

Press Releases: These are form a part of some of the most effective and potent marketing strategies; they not only work online but also they have proved their mettle over several decades in print media as well. In recent years, they are being used extensively to improve the visibility of an online establishment. However, just like the press releases that were released by companies to print and broadcasting media had to be sensible and contain newsworthy information, your online press releases should also offer valuable information to your present and future customers about your company; for instance, the announcement of a special offer or a sale.

Blogging This is also a recent addition to the online marketing strategies band wagon; business and personal blogs have garnered quite a fan following in recent years to the point where some blogs have thousands of members yearning to put in their two words. The technology used to keep blogs updates is known as RSS feed; unlike articles and web page content; blogs are crawled almost immediately by search engines so the content is updated fast which in turn helps to increase traffic to your site. To use blogging as an effective marketing tool, you will need to blog 3 to 4 times a week.

Article Marketing: Another way to improve the search engine ranking of your site and to increase the traffic to your site is to market your articles to some of the prominent ezines on the internet. There are sever major directories that accept work from authors and lets them insert a link back to their site in the “About Author” box; apart from the links, this strategy also helps to establish you as an expert in your field which helps to attract visitors to your site.

Email Newsletters: You could also incorporate the regular publication of email based news letters in your internet marketing strategy; this again helps you to keep in touch with your customers; in time they start to like and trust you and this can be a very potent tool in the arsenal of any business man. So, the next time these customers want to buy a product or service in your niche; they think of nobody else but you

SEO: Your search engine optimization strategies when designing your site and its content will help you to improve your page rank and its a proven fact that most customers end up visiting the first three to five websites they find on a Google search page so being on top is essential here.

Seomul Evans is a Website Marketing consultant specializing in medical marketing services.

The popularity of social media sites has been increasing exponentially for the last few years and the addition of this new media has changed the way people look for information on the internet and how they communicate with others.

For instance, sites like Digg and StumbleUpon have caused a shift in the way people look for information about products because these sites give users a tool through which they can share their experience about a product with others, recommend or service or product, exchange reviews etc through the simple yet innovative ” thumbs up or down” approach. Each day, a growing number of people find themselves rummaging through the opinions offered by the other members on a product on social media sites. The trend has gained such astounding proportions that most businesses have understood the importance of social media marketing to keep their business thriving and alive online. So here is a look at how you can use these social media sites to your advantage:

Business Profiles: This is one of the most potent way to market your business and create a brand name for your venture through these of social media sites; you can post your business profile on social media networks like Facebook and LinkedIn. This is one way to reach you consumers and let them know about your products and your business without waiting for them to look you up. The wonderful part of social media networks is that they allow business owner to create a direct line of communication with the consumers which in turn dramatically increases the number of visitors to the business website as well as conversions. The feedback that consumers provide on the products as well as on the website can help you to greatly improve the website and make it more user friendly.

Use social media sites as an inspiration: One of the primary USP’ s of the social media sites is their ability to let people interact with each other; you can also use this trait on your website so that the viewers can be engaged in a conversation; this encourages them to come back for more discussions. Make sure that you take an active part in the discussions so that you can establish your position as an expert on the niche; this way, people will not be able to ignore the products that you recommend or are selling. Forums and social applications like blogs can help to improve the search engine visibility of your site immensely.

Use specific sites to let people know about your business: Create an online signature for yourself by using Yahoo answers and online discussions; this is a wonderful way to collect some valuable links for your website. You ca start by answering direct questions and letting people know that you know what you are talking about ad by adding a hint about the products that you are selling.

Search results related to social media From videos on Youtube to pictures on Flickr; these social media sites have changed the medium used by people to look for information; by using these sites you can comfortably get on top of the social media related search results leaving other who have not yet jumped on the bandwagon in your wake.
Become a member of social networks: Social networks are a way to promote associations with potential customers and partners and often the contacts that you make will yield you big profits.

Join social media groups that deal with your niche so that you can get the attention of people who want to know about your product or services. For instance, if you sell organic goods, become a member of social media networks that deal with environment related issues like Care@.com. Example of social media networks related to various niches include: Buddy.com for travel and related topics, Tipd.com for people who are seeking advice on financial matters and related products and Autospies.com for netizens who would like to gather information on the automobile industry, good car bargains and insider information on different car models.

Seomul Evans is a SEO Services , consultant specializing in Medical Technology .

If you are seasoned web mater with impressive search engine optimization experience, you will probably know that creating back links to your site is one of the most effective ways to improve search engine ranking. Google has always been very clear and open about discussing the importance of back links in their algorithm; as a matter of fact, the company even recommends that webmasters who would like to increase the traffic to their site should get as many relevant and good back links as they can. Yahoo and MSN were not the ones to be left far behind either, both companies have made it aptly clear that back links can make a big difference to the search engine position of your website.

There are several strategies that can be used to gather relevant and useful back links such as submitting your website to directories, purchasing links, Getting in touch with webmasters and asking them for a link, printing material in free internet media etc; however, all f these methods have their fair share of pros and cons so lets explore the concept of back links further.

How many back links do you need?

To begin with find out how many back links your site has; this can be easily done by inserting ‘ link:websiteurl.com’ in a search engine. However, you need to make sure that you d this for all the search engines and not just one. There isn’t a set number of back links that you need; however, the concept is quite simple; the more the better. Not only will back links help you to improve your page rank but it will also increase the traffic because visitors to the websites that have a back link to your site may just decide to take a look at your site as well.

One of the common mistakes observed in link building is when webmasters create several links to their homepage. It is acceptable to have as many back links to your homepage as you like but don’t expect to boost your search engine ranking exclusively with these; because in all likelihood the other pages in your website may not have a single link unless you are using deep linking.

What is deep linking?

Deep linking is when you get back link for specific pages on your website; for instance; if you have a website that deals with kids related issues; and there are 50 off pages on your site each handling a different area of child care from helping your kid to study to dealing with common kids related ailments; now in this situation if all your links are simply pointing to your homepage , you not reaping the maximum reward out of these back links instead get them to point to specific areas of your website that are relevant. For instance, you may want to get a back link from a medical related website to the webpage of children’s ailments etc.

What is a natural link?

These are back links that a website gets without any efforts from the marketing team f the site. For instance, if a blog owner has to point to an article on your site without requesting you for a back link simply because he/ she likes the content; this would be called a natural link.

What are the problems associated with deep linking?

One of the primary issues that you may encounter when deep linking is that when you get in touch wit a webmaster and request him/ he to link to your page, he/she may simply link to your homepage. The same holds trued when you submit to the various directories; a high number of them will only allow you to ln back to the homepage of your site. And, even those that do allow deep linking will not let you submit more than 10 deep links.

So, how do you go about deep linking? Deep linking can be easily achieved by publishing your material in free pint media; for instance, most ezines will let you put just about any link in the ‘About Author box’, and this way you can create links to specific sections of your website.

Seomul Evans is a SEO services consultant specializing in Medical Marketing Companies.